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Google swallows YouTube

p2pnet.net News:- Google has acquired an invaluable potential, and highly exploitable, link with the members of the Big Four Organized Music cartel through its just-announced acquisition of YouTube for $1.65 billion in a stock-for-stock transaction.

Or as Google puts it in a statement, “GoogleTube, will offer new opportunities for professional content owners to distribute their work to reach a vast new audience”.

The news comes on the heels of earlier announcements that Warner Music, Vivendi Universal, EMI and Sony BMG have signed deals with YouTube.

“When the acquisition is complete, YouTube will retain its distinct brand identity, strengthening and complementing Google`s own fast-growing video business,” says Google.

“YouTube will continue to be based in San Bruno, CA, and all YouTube employees will remain with the company. With Google`s technology, advertiser relationships and global reach, YouTube will continue to build on its success as one of the world`s most popular services for video entertainment.”

Definitely stay tuned. And get ready for GoogleTube. It’ll be online saturation advertising. Just like TV.

Also See:
statementGoogle To Acquire YouTube for $1.65 Billion in Stock, October 9, 2006
signed dealsYouTube and UMG make up, October 9, 2006


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One Response to “Google swallows YouTube”

  1. Reader's Write Says:

    MMmmm, doncha just love net consolodation!

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