p2pnet.net News:- The next time you see a car slew off the road because the driver has a mobile phone jammed in his ear, he may be listening to Spritney Bears instead of talking to his lawyer.

Sony, which last month Sony Corp cancelled its "planned sale" in Japan of two portable MP3 digital music players because of problems with built-in FM radio tuners, launched its personalized radio services at CeBIT 2004 in Hanover, Germany.

Using multimedia mobile phones such as Sony Ericsson, Nokia, Siemens, AG, punters will be able to hear songs in their handsets.

"To avail this service, subscribers need to create personal play-lists from where they can listen to their favourite songs from the pre-defined channels. Initially, around 50,000 songs would be available," says a Techtree story here.

"The service is expected to be available initially in Finland at the second quarter of the year. Sony has said that they plan to expand their services later in the other countries too."

According to Sony, the personalisation feature – Personal Music Assistant (PMA) – is unique "in its own kind".

Techtree adds that Apple iTunes music store leads in terms of popularity, all over the Europe and, "Hence, what is the market strategy that Sony would adapt to beat this heavy competitor is a question, which the forth-coming months can only hope answer".

And there’s more.

Following the Big Music-engineered success of Napster II at Penn State University and the University of Rochester, Sony Music says it’s planning to launch a similar service this fall.

This entry was posted on Friday, March 19th, 2004 at 5:27 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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