‘Monetizing’ p2p search results
p2pnet.net News:- Among today’s press releases was one from a company called Skyrider announcing, “continued market momentum” with its P2P search marketing platform and a Series C Round of funding”.
But what it all boils down to is: the company believes it’s going to make a pile by loading p2p search results with advertising.
“P2P networks encounter as many searches per day as Google or Yahoo,” states Skyrider ceo Ed Kozel, “and there’s a huge potential for advertisers to reach consumers on these networks. With our infrastructure and innovations like our search marketing product, we can help businesses connect with consumers by harnessing the power of online advertising and grow their businesses within a new untapped market.”
Skyrider quotes CacheLogic as saying more than 60% of backbone Net traffic, and up to 90% of upstream traffic, is now “consumed by P2P applications” and with that in mind, “Skyrider’s new search marketing product can help businesses capitalize on this opportunity by placing targeted advertisements within P2P search results”.
It systems are based on “proprietary high performance network stacks backed by a large scale distributed architecture for control and transaction processing, which enables us to embed our systems within the global fabric of P2P networks,” it states.
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October 24th, 2006 at 5:57 pm
Like we are not going to block those ads. I am pretty sure most P2Pers are way more aware of how to do things, being in charge of the online experience, blocking annoyances, etc… than the average AOL-using-granny. Good luck with those ads! Skywhatever, as of now, consider yourselves blocked.