WMG ad-backed video
p2pnet.net News:- Warner Music hopes a virtual hands-on system might help it to keep track of what’s happening to its video product online.
It’ll use Brightcove software to embed Web-based video players in the sites for its labels, such as Atlantic and Elektra, both of which figure prominently in RIAA sue ‘em all lawsuits.
“Visitors to the sites will be able to view on-demand music videos and related footage like artist interviews and performances in a free, ad-supported form,” says CNET News.
“Free” and “ad-supported” are, of course, mutually exclusive.
Anyway, Brightcove, “licenses its Internet Protocol television (IPTV) software to content distributors so they can make it available without the need for a third-party service,” says the story. In addition, Brightcove handles the advertising space that will eventually earn money for the content provider. The start-up has already struck deals with such companies as Reuters and Sony Music for its Musicbox Video service.”
CNET observes that now Google has swalled YouTube, “and the future of its reportedly unprofitable current business model remains uncertain, content providers as well as potential YouTube rivals are trying to capitalize on what they see as a golden opportunity”.
Also See:
CNET News – Warner Music Group partners with Internet video service, October 26, 2006
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