You WILL watch their ads!
p2pnet.net News:- They’re determined you shall be shafted.
‘They’ are developers at a company called BlackArrow and their business plan is to force you to watch TV and online ads ——— whether you like it or not.
“BlackArrow has raised $14.75 million to develop a way to insert advertisements in TV and Internet video programming, and it shows the ads even if people try to skip over ads with their DVRs,” says VentureBeat.
Roughly a quarter of US households have digital video recorders, “and that percentage is growing – and they`re skipping the 30-second spots in greater numbers,” says the story. But that cannot be allowed.
“Advertisers are now saying that`s uncool,” says the story.
“Uncool” to skip an ad?
It seems so. And does that tell advertisers maybe it’s time to re-think their approach and make adverts that aren’t so patently moronic?
Nope. Instead, they’d rather ram their ads into you al la Stanley Kubriks’ Clockwork Orange.
Who’s putting up the $14,750,000
Intel Capital, Mayfield and Polaris Venture Partners, “as well as Comcast”.
Also See:
VentureBeat – Skipping the ads? BlackArrow raises $14.75M to defy you, November 8, 2006
p2pnet newsfeeds for your site.
rss feed: http://p2pnet.net/p2p.rss
Mobile – http://p2pnet.net/index-wml.php
November 13th, 2006 at 5:25 pm
What about the volume control? Will they disable the mute button during the ad?
sageadvisors@gmail.com
November 13th, 2006 at 5:42 pm
I can’t find the link but wasn;t there a story a few months ago about Phillips trying to patent a process of making people watch adverts?
Rince
November 13th, 2006 at 6:49 pm
Not them.
November 13th, 2006 at 8:27 pm
comcast just did an upgrade on my DVR that lets me ffwd even faster now and i can literally skip entire commercial breaks in less then 2 seconds (if your quick with the play button and dont accidently ffwd into the show)
but wtf i mean commercial breaks are times to go take a leak.. get a drink.. hit the bong.. i mean just cause i cant ffwd it dont mean im paying attention
November 14th, 2006 at 4:51 am
_They_ finally converged the two different technologies: TV (push) and Internet (pull). No, they do not disable fast-forwarding ads. But you can’t get a drink, because you WILL pay attention to the commercials. At the end of the block, the crippled device will stop and you type a number or answer a multiple-choice question (Was it an ad for Viagra or Aspirin?) related to the ad to continue watching the show, be it Blue Ray or video-on-demand.
CAPTCHA solvers for Interactive TV, anyone?
2084.