No great interest in podcasting
p2pnet.net News:- Podcasting isn’t catching on with the kind of intensity initial interest might have suggested, says a new study.
Some 972 internet users were asked about podcasting between August 1 and August 31and although 12% said they’d downloaded a podcast at some point, only 1% reported downloading a podcast on a typical day, says the Pew Internet and American Life Project.
“Men are more likely than women to report podcast downloading,” says the report.
Fifteen percent of male surfers say they’ve downloaded a podcast, “compared with just 8% of online women<; the study cntinues, and those who've been online for six or more years, "were twice as likely as those who have been online three years or less to have downloaded a podcast (13% vs. 6%)".
Nonetheless, the number of people and and mainstream media institutions offering podcasts has expanded dramatically, says Pew.
“For example, in November of 2004, Podcast Alley, a podcast directory website, listed fewer than 1,000 podcasts for download. Today Podcast Alley catalogs more than 26,000 different podcasts, totaling more than 1 million episodes.”
Also See:
Pew Internet and American Life Project – 12% of internet users have downloaded a podcast, November, 2006
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