CBS likes YouTube
p2pnet.net News:- New CBS ‘interactive’ president Quincy Smith seems to have latched onto a fact other entertainment industry firms would do well to understand:
Web sites with powerful user participation are more likely to enhance a market than cause it to founder.
Smith is, “crediting YouTube.com for helping lift the ratings of its late-night shows, Late Show with David Letterman and The Late Late Show with Craig Ferguson,” says IMDb.
“Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast,” it has Smith stating.
AND ——– “Smith indicated that the network no longer intends to battle YouTube over rights issues involved in the website’s use of CBS clips (the Letterman and Ferguson clips appear on the CBS Brand Channel, a jointly operated CBS/YouTube undertaking), saying that it is the network’s intention ‘to build bridges rather than construct walls’ between the old media and the new.”
Also See:
IMDb – YouTube Driving Viewers to CBS Late-Night Shows, November 23, 2006
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November 23rd, 2006 at 7:27 pm
when you actually make your product accessible to massive amounts of people through multiple channels rather than an 80 year old technology like TV, how it can actually benefit you.
heaven forbid they admit that filesharing has the same effect on them.