p2pnet.net News:- Mobile music is still in its infancy, but Americans are experimenting with it in increasing numbers, says a report.

And mobile phone-based video downloading, too, is “an emerging activity,” says Ipsos.

Four percent of American mobile phone owners aged 12 and older have downloaded full digital music songs over-the-air in the past 30 days, doubling proportions seen in 2005, says the report.

Teens are the most likely to have downloaded a full song (11%), with younger adults 18 to 34 being the next most likely (8% among 18 to 24 year olds and 7% among those 25 to 34), and men are twice as likely as women to have (6% versus 3%) downloaded a tune, says Ipsos.

Some 14% of US mobile phone owners say they have full-song download and playback capability and, “When drilling down among mobile phone owners who have also downloaded digital music to their computers, the number of people with mobile music phones rises to one-third, and the number who have ever downloaded full songs more than doubles to 10%,”.

And on average, over-the-air (OTA) mobile music downloaders have approximately six tracks stored, similar to the number of ringtones stored, says the report. adding:.

“Among those with mobile phones, 27% have downloaded ringtones and 9% have done so in the past 30 days, returning to levels experienced in early 2005 after declines in recent quarters. Five percent have downloaded ringbacks – 3% in the past 30 days. This is a slight increase over recent quarters.

“When considering overall spending on mobile music, including ringtones, full songs and ringbacks, the average mobile music downloader spent roughly $7.00 in the past month. Younger over-the-Air (OTA) mobile music downloaders are likely to have spent more than older downloaders.”

Also See:
Ipsos - Awareness Of Mobile Music Options Strong Among Americans, November 28, 2006

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