p2pnet.net News:- Britain’s football Premier League is paying to try to stop footie fans from sharing their favourite games online.

Meanwhile, broadcasters, “see football as a vital way of building their brand,” says the BBC.

And with that in mind, “UK phone company BT has announced a tie-up with Irish sports broadcaster Setanta that will allow it to broadcast live Premiership football matches,” says the story, pointing out that Setanta has rights for 46 Premiership matches for the 2007/2008 season..

“The news comes as BT officially launches its new Vision television service, a move it hopes will turn it into a fully-blown multimedia company,” says the Beeb. It’ll work through a set-top box linked to the user’s aerial and broadband, says the story, adding:

“Along with cable companies and other phone firms, BT is looking to offer consumers a one-stop solution that would allow them to get their entertainment, internet and phone calls all from the same provider.”

Also See:
sharing their favourite - P2p footie streaming a No-No, November 19, 2006
BBC - BT signs live football match deal, December 4, 2006

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