p2pnet.net News:- New York Times business writer Stuart Elliott thought a “cheeky spot” in an Apple Computer Super Bowl 2004 RIAA / iPod / Pepsi campaign was a “stand out”.

The ad featured 16-year-olds who’d been pilloried as part of the Big Four Organized Music cartel’s sue ‘em all marketing promotion. It, “smartly teased the recording industry for suing teenagers for illegal file sharing,” said Elliott.

In the Apple, Pepsi spot, the teenagers were identified by the RIAA (Recording Industry Association of America), owned by Warner Music, EMI, Vivendi Universal and Sony BMG, as ‘copyright violators,’ although they’d never found ‘guilty’ of anything.

They, or their parents, ’settled’ out of court rather than risk huge financial penalties by trying to stand against the RIAA’s heavyweight legal team and their employers’ bottomless pockets.

Were the parents let off lightly by allowing their kids to be humiliated?

Wonder what Elliott would say about this Nestlé magazine ad which similarly “smartly teases” people who are being sued by the Big Four record labels?

It’s a, “Viral trial product introduction campaign, in collaboration with Passenger Marketing,” says massdistraction.com.

Hyping the company’s Stixx candy bar, the offensive full-page ad shows an overweight, ethnic-looking character Nestlé’s ad agency presumably thinks is typical of people being sued by the RIAA “for downloading music”.

“Morning got you down?” – asks the Stixx promo, with a clock showing 3 o’clock in the afternoon.

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