Canadians not ready for on-demand
p2pnet.net News:- It’ll be another 10 years before a significant number of Canadians want “on-demand” media, such as video downloads and podcasting.
That’s the conclusion reached by the Canadian Radio-television and Telecommunications Commission.
Nonetheless, “Canadians are moving toward adopting video and audio streamed over the internet and mobile networks and Canada’s regulatory environment will have to adapt, the federal regulator said,” states the CBC.
The Future Environment Facing the Canadian Broadcasting System noted both private broadcasters and the CBC had urged initiatives to regulate new media but, “the CRTC rejected those calls, saying the time was not yet right to create new rules that would force internet and wireless broadcasters to include Canadian content or meet other standards it demands from conventional broadcasters,” says the story.
Most Canadians continue to listen to conventional AM and FM radio and get most of their TV from conventional broadcasters, the CTRC found.
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Also See:
CBC – New media not hurting traditional broadcasting: CRTC, December 14, 2006
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December 16th, 2006 at 5:33 pm
It is more like ‘Canadian broadcasters not ready to compete with on-demand’.
As if a population has to be ‘ready’ for on-demand. Gimme a break. If on-demand services were provided, people would use them. I don’t see how one needs to be ‘ready’ first.
There’s a significant portion of the population that already watches EVERYTHING on-demand. I personally get all my TV from various internet sources (mostly usenet.) I don’t even have an antenna on my TV, it’s plugged right into a dedicated computer that stores all my entertainment content. I only listen to radio on the internet (usually GCN and HORN and NovaM and TomLeykis and other online stuff). In my car I listen to mp3s. I find conventional broadcaster’s programming very dry, plain, irrelevant, dumbed-down, and very very boring. And I live in a border city with dozens of stations, including American stations, so it’s not like I don’t see everything there is to offer over the airwaves.