As if a population has to be ‘ready’ for on-demand. Gimme a break. If on-demand services were provided, people would use them. I don’t see how one needs to be ‘ready’ first.

There’s a significant portion of the population that already watches EVERYTHING on-demand. I personally get all my TV from various internet sources (mostly usenet.) I don’t even have an antenna on my TV, it’s plugged right into a dedicated computer that stores all my entertainment content. I only listen to radio on the internet (usually GCN and HORN and NovaM and TomLeykis and other online stuff). In my car I listen to mp3s. I find conventional broadcaster’s programming very dry, plain, irrelevant, dumbed-down, and very very boring. And I live in a border city with dozens of stations, including American stations, so it’s not like I don’t see everything there is to offer over the airwaves.