‘Paid-for’ blogs disclosure rule
p2pnet.net News:- “Get paid for blogging,” says PayPerPost. “Write about web sites, products, services, and companies and earn cash for providing your opinion and valuable feedback to advertisers.”
Now, however, it states, “Disclosure required.”
“Before this week, advertisers were barred by PayPerPost Inc. from telling bloggers they can’t disclose the sponsorship, but bloggers were able to decide on their own whether or not to do so,” says The Associated Press.
But now, bloggers have to say they’re accepting payment, “either in the write-up or in a general disclosure policy on the blogger’s Web journal”.
“Overall, this is an encouraging and long-awaited change,” AP has Technorati founder David Sifry saying. “I think that people have learned that without trust, all posts become suspect. … By encouraging honesty and transparency in sponsored posts, PayPerPost adds (some) clarity to the waters they muddied when they launched six months ago.”
Advertisers, “set a price of $5 or more per post, and willing bloggers respond,” says the story, adding:
“Bloggers are free to trash products or write neutral reviews, but advertisers can specify whether they pay only for positive write-ups.”
If your Net access is blocked by government restrictions, try Psiphon from the Citizen Lab at the University of Toronto’s Munk Centre for International Studies. Go here for the official download, here for the p2pnet download, and here for details. And if you’re Chinese and you’re looking for a way to access independent Internet news sources, try Freegate, the DIT program written to help Chinese citizens circumvent web site blocking outside of China. Download it here.
Also See:
The Associated Press – Bloggers must disclose sponsored posts, December 21, 2005
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