Ian Clarke leaves Revver
p2pnet.net News:- A management shake-up at Revver is, “perhaps a sign of the difficulty facing those looking to compete against YouTube,” says Advertising Age, going on, “fledgling video-sharing site Revver.com has reshuffled its executive suite, with two of the three co-founders departing”.
When Revver officially went online in October last year, YouTube was itself hardly more than a fledgling, the domain name going active on February 15, 2005.
But it quickly demonstrated just how much interest there was in user generated online movies and, “The basic concept behind Revver is to provide creators of interesting videos with the ability to generate revenue from their talent in an easy and convenient way, in much the same way that Google’d AdWords does for website creators,” Revver co-founder Ian Clarke (left) told p2pnet at the time.
“Our goal is to create a creative ecosystem that stimulates and rewards diverse creativity, while providing the public with a rich source of interesting, provocative, or just plain funny videos.”
Revver is, “one of the companies trying to cut into YouTube’s lead in the user-submitted video sector with mixed results,” says CNET News. “The Los Angeles-based company has yet to break into the top 10 among video-sharing sites with the highest traffic. And like most competitors in the sector, Revver has yet to turn a profit, executives have said.
“Online video has wowed millions of viewers, but analysts have plenty of doubts about the business models of many of these start-ups, including YouTube.
“Most attempt to support themselves through advertising, but marketing experts have questioned whether advertisers will want their brands associated with video content that is sometimes vulgar or violent, and is often boring.”
Today, “What if creativity could pay the rent?” – asks the Revver site, going on, “If you like to create or share video, Revver was made for you. Every time someone watches a video that you’ve uploaded or shared, you could earn money. Best of all, we protect your rights as an artist.”
That’ll be down to the new management team.
Clarke is founder, architect and coordinator of the open source Freenet Project and although his face has vanished from the Revver pic page, as has that of co-founder Oliver Luckett, there’s still a close Clarke family connection with his brother, Andrew (right), staying on as Revver software development manager.
“I’m leaving on good terms,” Clarke told p2pnet. “It allows me to pursue some new ideas I ‘ve been working on, and it allows Revver to transition to a management team with experience more appropriate to a media-orientated company at Revver’s stage of development.”
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Also See:
Advertising Age – Revver Re-organizes Executive Suite, December 20, 2005
generate revenue – Revving up with Revver, October 27, 2006
CNET News – Executive shakeup at video site Revver, December 20, 2005
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