Apple G5 claims
p2pnet.net News:- If you bought Apple’s claims that its Power Mac G5, launched last year, was “The world’s fastest, most powerful personal computer,” that it “edged out the competition on integer” and that it had “the world’s first 64-bit processor for personal computers,” maybe you should think again.
Dell Inc begged to differ and lodged a complaint with the NAD (National Advertising Division (of the Council of Better Business Bureaus) which describes itself as “the advertising industry’s self-regulatory forum”.
Apple should “discontinue and modify its comparative performance claims for its Power Mac G5,” suggests the NAD, also recommending that it “discontinue comparative performance claims regarding its Power Mac G5 personal computer”.
Apple “expressed that it supported the self-regulatory process and voluntary compliance with NAD recommendations,” says NAD, adding that Apple “further stated that its ad campaign has already run its course” and that it “will be mindful of NAD’s views in its future advertising”.
Does that mean consumers who shelled out for the G5 on the strength of Apple’s claims are in a, well, intereresting position?
