p2pnet - rss feed: p2p advertising for 2007?
p2pnet.net News:- It’s a foregone conclusion that in 2007, we’ll be flooded with even more online advertising drek than ever before.
BUY BUY BUY !!!
But what about p2p, the corporate variety, that is?
Peer-to-peer advertising was supposed to already have happened. Thankfully, it didn’t, not that it would have affected the bulk of experienced surfers who know to avoid like the plague anything smacking of the corporate entertainment cartels.
But for those few punters who still believe in fairies, Forbes says the p2p-slash-advertising situation will be rectified in the New year. Not that it’ll have any resemblance to real p2p sharing, of course.
“SpiralFrog, the free music downloading service that made a series of splashy announcements in 2006, has yet to get wet,” says the story.
It wants to work with major music labels, “to provide alternatives to both illegal file-sharing sites and Apple’s dominant iTunes music store” but its, “behind schedule” and is, “now hoping to make its debut by the end of January”.
Brilliant Technologies’ Qtrax, slated to appear in the third quarter of 2004, “is hoping to launch in the first quarter of 2007″. Moreover, “Warner and EMI have agreed to provide downloads to Qtrax, and former EMI digital music executive Ken Parks has joined Brilliant as chief operating officer.
What of Mashboxx?
It was supposed to have hit in early 2005 and the last time p2pnet spoke with company chairman Wayne Rosso, ‘i’s’ were still being dotted and ‘t’s’ crossed. However, it’s now, “anticipating a beta launch in about three to four months,” says Forbes. “The company expects to secure financing soon from a strategic partner and has already secured the participation of all four major labels,” it has Rosso saying.
Qtrax and Mashboxx are, “supposed to offer a legal version of peer-to-peer filesharing services, where music owners swap files stored on their hard drives,” says the story, going on, “The catch: Unlike popular filesharing networks like LimeWire, Qtrax and Mashboxx users will have to pay for the songs they download.
“SpiralFrog has a different proposition: The music is free, but comes with some important restrictions. The files can’t be transferred from a computer to a CD, and they’ll be wrapped in locked version of Microsoft’s Windows Media Audio, which means they won’t play on Apple’s dominant iPod players. And consumers who download tracks from SpiralFrog will have to log on to the site at least once a month to ensure that their downloaded tracks remain playable.”
If your Net access is blocked by government restrictions, try Psiphon from the Citizen Lab at the University of Toronto’s Munk Centre for International Studies. Go here for the official download, here for the p2pnet download, and here for details. And if you’re Chinese and you’re looking for a way to access independent Internet news sources, try Freegate, the DIT program written to help Chinese citizens circumvent web site blocking outside of China. Download it here.
Also See:
foregone conclusion - Psst. Want to buy London Bridge?, December 27, 2006
Forbes - Free Music–Next Year?, December 27, 2006
SpiralFrog - SpiralFrog ‘free’ downloads, August 30, 2006
Qtrax - New corporate p2p effort, June 6, 2006
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December 29th, 2006 at 8:30 pm
“SpiralFrog has a different proposition: The music is free, but comes with some important restrictions. The files can’t be transferred from a computer to a CD, and they’ll be wrapped in locked version of Microsoft’s Windows Media Audio, which means they won’t play on Apple’s dominant iPod players. And consumers who download tracks from SpiralFrog will have to log on to the site at least once a month to ensure that their downloaded tracks remain playable.”
Piracy, the better choice ™. No DRM nightmare of incompatibility and no artificial restrictions.
http://p2pnet.net/story/10839
December 29th, 2006 at 8:55 pm
This is one of the reasons the cartels are losing their grip. They’ve lost touch with what the customer wants. They want cheaper prices, better material, and the ability to use the product they spent their money on the way they see fit.
Since the cartels aren’t supplying that and are in effect punishing those that do as they wish and buy the goods, they are losing at both ends. These corporations are looking for the quick and fast buck. That means making all the music sound similar so that there is a greater percentage of hits out of what is sent out on the market. Attempting to control the market has left them with far less interest by the customer that feels he’s getting the shaft in buying. (and he’s right) There is no new stuff to browse through in any meaningful amounts and what is there is almost like it’s out of a cookie cutter; all the same.
Add it all together and folks are starting to see better value in games that have replay value rather than music that is ho-hum at best.
This does bring the question up of if Jon has considered that in the near future there won’t be much in the line of P2P advertising as the cartels have made it a world war to get rid of the competition. They’ll do that through assimilation. Break the bank of the victim and buy them for pennies on the dollar. They’ve played that scenario over and over. At some point new advertising dollars are going to have to come in.
December 30th, 2006 at 3:36 am
The Venice Projct is all about p2p advertising with video .
December 30th, 2006 at 12:27 pm
Free and open P2P apps will ALWAYS be around despite scum like Russo’s best efforts. In my opinion (and I used to be involved in the industry at a high level), he was out trying to buy up real P2P companies in 2005 in cooperation with the RIAA, who’s intention was, in my opinion, to then sue the former P2P operators for the proceeds of the sale. A pretty sleazy character in my opinion. I would certainly never do business with these assholes.
FREE and OPEN P2P software and networks will never die and will always be superior to any corporate crap they try force-feeding to the masses.
December 31st, 2006 at 3:02 pm
Hello Drake
January 22nd, 2008 at 3:18 pm
It will be intresting to see what happens if anything with Qtrax. I can’t wait. I just hope it’s in Canada as well!