Yahoo Go for Mobile 2.0
p2pnet.net News:- In a way, it’s kind of interesting to watch them spending billions of dollars and burning billions of brain cells to find ways to continue exloiting people they obviously believe are total dorks.
‘Them’ are the various online corporate entities, with advertisers to the fore, and ‘people’ is us. You and me.
“In an effort to expand what it calls its ‘mobile Internet leadership,’ Yahoo today launched a beta version of Yahoo Go for Mobile 2.0 at the Consumer Electronics Show,” says InternetNews. “Yahoo Go 2.0 is an application available for download on millions of mobile devices on the market, a Yahoo spokesperson told internetnews.com.”
This makes it look as though Yahoo has come up with something which’ll lead the world forward by several important steps, like maybe at the level of a cure for cancer.
Anyway, “Along with its major news, Yahoo also announced a series of partnerships to bring Yahoo Go for Mobile 2.0 to mobile device manufactures, including Samsung, Motorola, RIM and 3 Group, says the story.
“Yahoo also said it expects to distribute Yahoo Go 2.0 through mobile operators worldwide, including Bharti Airtel, DiGi Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3 Group in the United Kingdom, Italy, Denmark, Ireland and Sweden.”
But, “Yahoo is competing with Google and Microsoft for advertising revenue linked to Internet content delivered over mobile phones,” observes EE Times, going on:
“And Apple this week is expected to disclose details of a mobile phone that includes access to its iTunes music store. Yahoo said it has signed up a dozen cell phone carriers to preload the new version of Go on their phones, including the major Indian cell-phone company Bharti-Airtel. Yahoo will also let mobile users download Go from its Web site.
“But Yahoo so far lacks a bundling deal for Go with any of the large American wireless network operators such as Cingular Wireless, Verizon, Sprint, and T-Mobile. The absence of U.S. carriers could limit Go’s uptake in the most lucrative advertising market. Yahoo senior VP Steve Boom says Asian mobile phone operators are “more nimble and ready to try new things” than American and European carriers.”
Meanwhile, back at the ranch-house ………
Also See:
InternetNews – Yahoo Makes Its Mobile Bet , January 8, 2006
EE Times - Yahoo needs cellular partner for mobile-search fight with Google, Microsoft , January 9, 2006
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