Cranky searches for over 50s
p2pnet.net News:- What young whippersnapper thought up Cranky.com, the really dumb name for a search engine aimed at ’seniors’?
Jeff Taylor did. At 46, he’s the man behind the company behind the “first age-relevant search engine”.
Age-relevant? WTF does that mean? And why the hell would he think people over 50 are cranky?
Anyhow, Taylor, “teamed up with online consumer research firm Compete to find the 5000 most popular Web sites among a group of 500,000 Web users aged 45 and older and rated each site in order to create Cranky.com,” says CNNMoney.com.
Presumably, anyone 50 or over is too far gone to be able to handle ‘normal’ search engines.
But, “According to the Cranky.com Web site, the top requested searches for Web users over the age of 50 last year show some similarities to the most popular searches on sites like Google and Yahoo – searches about blogs and making new friends were among the top ten searches on Cranky.com-rated sites, for example,” says the story. “But there were also several key differences between what’s interesting to younger Web users and the older ones …”
No !!! Really? Yup.
And, “While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.”
But not to worry, all you old farts. “The new search engine, like many popular online sites geared at younger viewers, also features social networking tools and an answers function that lets users get responses to direct questions.”
OK. But Cranky?
CNNMoney.com has Taylor saying he chose it , “Because I get ‘cranky’ when I get lost in the search quagmire, too. I know it’s tongue-in-cheek, but you’ll never forget the name. And, when I discovered the word ‘rank’ nestled in the middle of ‘cranky’, I knew it was the right name.”
Sure. Then, further down the story comes the real reason. There are some 44 million people over the age of 50 who surf, Taylor observes.
Say no more.
Also See:
CNNMoney.com – Tired of Google and Yahoo? Try Cranky.com, January 9, 2007
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