Why Hollywood spurns Jobs
p2pnet.net News:- Those Hollywood guys !
They’re not falling all over themselves to let Steve ‘DRM’ Jobs peddle their movies.
Disney’s cool with it so why not the rest of the Big Six gang, Time Warner, Viacom, Fox, Sony and NBC Universal?
What does Hollywood want from him, damn it!?
“For starters, more protection for their films,” says Ronald Grover in BusinessWeek. ” ‘His user rules just scare the heck out of us,’ one studio executive told me. “Indeed, under Apple’s video iPod digital-rights-management scheme, folks can share their flicks with as many as three other iPod users.”
Noooo. But Yes! “That’s good for the guys who get free flicks, but it’s bad for Hollywood, which goes bat crazy over the notion of pirated freebies on the Internet,” says the story. “To them, losing a customer courtesy of the video iPod is just as bad. Add into the equation the new Apple TV, which would allow folks to put that movie on their TVs, and Hollywood sees more and more of its DVD bucks headed out the door.”
Then there’s price, the piece goes on. Fifteen bucks for new flics and$10.00 for older ones,
Too much, surely? No. Way too little
“Jobs clearly wants to undercut big-box retailers like Wal-Mart and Target , which sell the great majority of the newer DVDs these days for as much as $19 a pop,” BusinessWeek goes on, and, “That’s a bad move on Jobs’s part. Both Wal-Mart and Target have made their feelings known about being undercut by Apple. Big surprise – they’re not happy about it, and Hollywood has been paying attention to these all-important retailers.”
But, “My money is on Steve Jobs eventually winning over Hollywood,” says Grover, although, “it will be a little tricky for a marketing master not known for his light touch at the negotiating table.”
Also See:
BusinessWeek – Why Hollywood Snubbed Jobs at Macworld, January 12, 2007
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January 16th, 2007 at 12:48 am
How can he *not* undercut? Online distribution of electronic products theoretically should be cheaper in many ways than traditional brick-n-mortar retail stores’ equivalent physical products.
January 16th, 2007 at 10:01 pm
“Add into the equation the new Apple TV, which would allow folks to put that movie on their TVs, and Hollywood sees more and more of its DVD bucks headed out the door.”
Holy crap! This means that people can invite others to watch movies with them instead of each person in the world having to buy their own, a flaw certainly not found in DVDs.
While they’re at it, they might as well attack movies on basic cable, as they exhibit the same flaw.
January 17th, 2007 at 3:31 pm
I think what they’re worried about is ITV replacing DVDs. Their horrible DRM restrictions will see to it that any video on demand “service” sucks in comparison to regular DVDs for a long time in the future.