Monetising amateur videos
p2pnet.net News:- Could the mad corporate rush to exploit what appears to be booming advertising in amateur videos be somewhat over-eager?
Peter Chernin, News Corp president said at a recent conference: “We do not see big advertisers advertising with YouTube or MySpace. They have concerns about the content … and there is no scarcity value for the content … so there is very little ability to monetise video advertising on user-generated video.”
He’s quoted in The Financial Times in a story centering in a report which also has another interesting quote, this time from Screen Digest senior analyst Arash Amel who in a report states:
“The business model for user-generated sites has been ‘build it and sell it and let someone else worry about the business model’.”
Advertising revenues for such sites will account only for 15% of the total online video advertising budget, he says in a report which, “echoes News Corp`s admission that its Fox movie studio and television content will be more important than home-made clips for capturing online video advertising, a market which Screen Digest expects to expand from $1.1bn last year to $6.2bn by 2010.”
But, Chernin added, the migration of video advertising to the web provided the, “single most positive story for News Corp`s professionally produced content such as American Idol,” says the FT.
Also See:
The Financial Times – Online ads `shun user-generated video`, January 15, 2007
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