iPhone goes to the Oscars
p2pnet.net news:- Apple took advantage of the Oscars to promote its iPhone with its newly legitimized trademark.
“The 30-second ad was screened during the first break following the awards for art direction and scientific and technical achievement,” says Macworld.
“It begins with images of a ringing old-fashioned phone and then segues into clips of assorted film and television characters answering the phone, including one cartoon character, Mr Incredible, from the Pixar movie The Incredibles.”
It with an image of the new mobile phone and the slogan ‘coming in June,’ says the story.
At least this time, Apple boss Steve Jobs didn’t pick on a crew of gullible teenaged RIAA (Recording Industry Association of America) victims and their parents to promote one of his products.
“What’s the problem?” – asked a nameless, faceless RIAA spokesperson at the time.
“We’re only involved as good corporate citizens. We gave Pepsi and Apple and BBDO the kids’ names to help them. The kids, that is. This is our way of working with wholesome American institutions to save the Children of America from having us prosecute them for stealing music.
“What can be wrong with that?”
As p2pnet posted, “Busted, Charged, Incriminated, and Accused appears over their images, and the carefully arranged lighting and their sullen looks purposefully suggest a gritty, urban, isolated feel – the kind of thing associated on TV with ‘lawbreakers’ and criminality.”
Also See:
newly legitimized – Cisco grants Apple iPhone time, February 16, 2007
Macworld – Apple iPhone Oscars ad goes online, February 26, 2007
victims and their parents – Pepsi-iTunes Super Bowl ad blasted, January 31, 2004
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
