Google video syndication deals
p2pnet.net news:- It looks as though Google is close to implementing yet another way to cash in on YouTube by hooking surfers into even more advertising content.
“Google built an empire delivering advertisements across the Internet, and now it plans to distribute content from media companies just as aggressively,” says The New York Times, continuing:
“Google is working with Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.
“There are already video ad networks that make similar deals, and NBC Universal is attempting something similar. But the Google experiment could be more widespread since the company already has a vast reach on the Internet.”
The NYT has Sarah Chubb, president of CondéNet, the digital arm of Condé Nast, sayihng:
“We want people to come directly to our site, but that’s part of why we’re doing this. To see if we can find people that we haven’t found in other ways.”
Also See:
The New York Times – Google in Content Deal With Media Companies, February 26, 2007
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