YouTube to run BBC videos
p2pnet.net news:- Britain’s BBC says it’s organized a non-exclusive content deal with YouTube under which one news and two entertainment channels will "showcase" short BBC clips.
The Beeb says it hopes this will help it reach YouTube’s monthly audience of more than 70 million users, "and drive extra traffic to its own website".
What about all the copyrighted BBC clips already running on GooTube?
Mr Highfield said the BBC would not be hunting down all BBC-copyrighted clips already uploaded by YouTube members -
"We don’t want to be overzealous, a lot of the material on YouTube is good promotional content for us," says BBC director of Future Media and Technology, Ashley Highfield.
But it will reserve the right to, "swap poor quality clips with the real thing, or to have content removed that infringed other people’s copyright, like sport, or that had been edited or altered in a way that would damage the BBC’s brand," says the story.
The deal with Google will run for "several years".
It’s first step in a plan to post short videos from its news and entertainment divisions across online communities and portals, the Financial Times has David Moody, head of digital media and strategy at BBC Worldwide, saying.
The BBC and YouTube wouldn’t discuss terms, "except to say they would share advertising revenue from two channels that will carry content from BBC Worldwide, the commercial arm of the BBC, and that no other payments were involved," says the FT.
Also See:
BBC – BBC strikes Google-YouTube deal, March 2, 2007
Financial Times – YouTube in video alliance with BBC, March 2, 2007
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