Comments on: Subliminal advertising might work http://www.p2pnet.net/story/11585 p2pnet.net - reader powered Tue, 24 Nov 2009 08:59:30 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Patrik http://www.p2pnet.net/story/11585/comment-page-1#comment-235239 Patrik Thu, 13 Dec 2007 19:35:06 +0000 #comment-235239 The perhaps closest effect with any similarity with "Subliminal advertising" is 'mere exposures' discussed by for instance Mandler, Nakamura and van Zandt (1987) and also by Monahan, Murphy and Zajonc (2000). In their studies, repetition of 'mere exposures' may have the potential to produce a kind of vague feeling of familiarity that later could be interpreted as liking. Their studies are though, not studies of "Subliminal advertising". //Patrik http://www.stics.se Ps. The example you are referring to with the "BUY"-text that is flashing every 15 seconds is not sublimnal at all. It is very visible, i.e. liminal. The perhaps closest effect with any similarity with “Subliminal advertising” is ‘mere exposures’ discussed by for instance Mandler, Nakamura and van Zandt (1987) and also by Monahan, Murphy and Zajonc (2000). In their studies, repetition of ‘mere exposures’ may have the potential to produce a kind of vague feeling of familiarity that later could be interpreted as liking. Their studies are though, not studies of “Subliminal advertising”.
//Patrik
http://www.stics.se

Ps. The example you are referring to with the “BUY”-text that is flashing every 15 seconds is not sublimnal at all. It is very visible, i.e. liminal.

]]> By: Patrik http://www.p2pnet.net/story/11585/comment-page-1#comment-235231 Patrik Thu, 13 Dec 2007 19:30:40 +0000 #comment-235231 As a matter of fact, Dr Bahador Bahrami's research is not a case of "Subliminal Advertising". His research is centered around some specific cognitive processes connected with attention and consciousness. Furthermore, the “Subliminal way” is but an illusion and is not supported in neither advertising research nor consumer decision making research. If you are interested in the subject you can read this post: http://iloblog.stics.se/yard?Home&post=2 Marketing has since long ago come to understand that there are way more efficient ways to influence consumers. //Patrik Stockholm Institute of Communication Science www.stics.se As a matter of fact, Dr Bahador Bahrami’s research is not a case of “Subliminal Advertising”. His research is centered around some specific cognitive processes connected with attention and consciousness.

Furthermore, the “Subliminal way” is but an illusion and is not supported in neither advertising research nor consumer decision making research. If you are interested in the subject you can read this post:
http://iloblog.stics.se/yard?Home&post=2

Marketing has since long ago come to understand that there are way more efficient ways to influence consumers.
//Patrik
Stockholm Institute of Communication Science
http://www.stics.se

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