p2pnet.net news:- Are you a member of the “technosexual generation?”

You are? Then Calvin Klein has something for you. It’s a ‘fragrance’ aimed at an, “audience of thumb-texting young people whose romantic lives are defined in part by the casual hookup,” says The New York Times.

The tortured CK in2u ad on the right, with the girl yanking the guy’s pants down, sums it up.

Last year Kalvin Klein trademarked technosexual, “anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995,” says the story, going on, “A typical line from the press materials for CK in2u goes like this: ‘She likes how he blogs, her texts turn him on. It’s intense. For right now’.”

Jeez.

Anyhow, “The fizzy, fruity flavor of CK One was an intentionally unexpected counterpoint to the prevailing gloomy image of the generation,” says the NYT, and “The women’s scent includes notes of pink grapefruit, bergamot and red currant with a core of neon amber, the common denominator of all Calvin Klein scents. The men’s version of CK in2u is more beachy, with a salty mix of lime, cocoa and musk.”

Fizzy, fruity flavor with a salty mix of lime, cocoa and musk? We MUST HAVE SOME !!!!

heh

Adds the story, “The Web can give anything – clothing, sneakers, fragrance – a viral aspect.

“But the Web can also leave anything open to ridicule, exposing marketing ploys, not to mention ‘technosexuals,’ for what they really are.”

Slashdot it!

Also See:
The New York Times – How to Bottle a Generation, March 8, 2007

If your Net access is blocked by government restrictions, try Psiphon from the Citizen Lab at thIs the end (of the Net) nigh?zze University of Toronto’s Munk Centre for International Studies. Go here for the official download, here for the p2pnet download, and here for details. And if you’re Chinese and you’re looking for a way to access independent Internet news sources, try Freegate, the DIT program written to help Chinese citizens circumvent web site blocking outside of China. Download it here.

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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!

This entry was posted on Friday, March 9th, 2007 at 11:14 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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