Ads come to mobile phones
p2pnet.net news:- Mobile phone owner/operators, your time draws near. People and companies with stuff they want you to buy, whether you want it or not, are about to unleash the full power of the ad agencies and associated pressure companies upon you.
One-third (34%) of mobile Web users internationally say they’ll watch ads, “in exchange for free mobile content,” says the Online Publishers Association (OPA). “The appreciation of ads runs highest in Europe, with 37% willing to watch ads.”
Moreover, “these ads are driving significant numbers of consumers to take specific actions internationally, both online and offline. Nearly one-in-ten consumers actually made a purchase based on a mobile Web ad,” says the OPA.
“Other common actions include: checking out a website (23%); requesting more information about a product or service (13%); and, going to a store to check out a product (11%).”
“Consumers in every country are watching mobile ads and large numbers are being compelled to act,” says OPA president Pam Horan.
“Compelled” = “To force, drive, or constrain”
Also See:
OPA – International “Going Mobile” Report Shows Consumers are Watching Mobile Web Ads and Acting on Them, March 12, 2007
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
March 13th, 2007 at 9:31 am
Follow me here. So maybe a lot of people reason that viewing a few more ads in this commercially saturated world is not so bad in return for something of real value, like free or really cheap mobile broadband, say.
But my finely honed cynicism makes me fear yet another way of tying my surfing-buying-viewing-lifestyle habits into some corporate Db, which will later be handed over to the G men as soon as they come calling.
It seems to me, that since the cataloging of every obtainable bit of activity in our lives is, unfortunately, probably here to stay, our only hope is not so much privacy guarantees per se, but anonymity to begin with.
I realize the “if your not a criminal, you have nothing to fear” crowd is ok with all this beneficial government oversight, but it is the rather sudden re-drawing of lines of criminal action that scare me, and nowhere is that so evident as in the sudden vilification and persecution of anyone who downloads media (and all they need is an IP address for the most part).
So, I guess I have to be careful how many deals I make with the devil.
March 13th, 2007 at 10:30 am
The best way to deal with the devil is not to deal at all. Personally, I’m not going to opt for it. The carriers in the US are not really open to it, and telemarketers are not very happy with carriers because they have a tight reign on their networks. I have yet to get any spam, spim, or spit on my phone. I think the problem here is that the customer’s have to pay for each IM or text message that comes to them.