ZenZui cellphone web link
p2pnet.net news:- Microsoft is right behind spin-off ZenZui, which it nonetheless describes as an “independent company”.
ZenZui’s core technology, “brings advanced information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers,” say Bill and the Boyz.
“ZenZui’s Zooming User Interface, a technology patented by Microsoft, was initially developed by the Microsoft Research, it admits, going on, “Microsoft’s IP Ventures helps startups and growing companies speed their time to market through access to Microsoft innovations. ZenZui worked with IP Ventures to acquire the technology and assistance in securing venture capital funding to help launch its company.”
ZenZui’s high-frame rate Zooming User Interface uses up to 36 individual ’tiles,’ “selected and customized by users to reflect their interests and lifestyle with relevant content, interactive communications and fresh data,” says Microsoft.
And, “ZenZui’s compelling platform is already creating excitement among carriers, content providers, interactive agencies and major marketers,” rhapsodises company ceo Eric Hertz.
What does it all mean in plain English?
New opportunities for advertisers to reach consumers and for wireless carriers to reap added revenue, explains Reuters.
“Advertisers could offer frequent customers a specially designed tile to add to their phone, or cellphone users could swap with friends tiles of pop icons or social network sites,” it says, going on to quote Hertz as saying, “”The business model is advertising-marketing driven. The subscriber pays nothing and the carrier doesn’t have to pay anything for this application.”
Any similarity of ZenZui to Microsoft’s Zuni trade name is purely coincidental.
Also See:
ZenZui – Microsoft backs new technology company , March 26, 2007
Reuters – ZenZui lets cellphone users zoom into the Web, March 27, 2007
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