MPAA rages over Captivity
p2pnet.net news:- ‘A man and a woman awaken to find themselves captured in a cellar. As their kidnapper drives them psychologically mad, the truth about their horrific abduction is revealed.”
The quote is the IMDb line for After Dark Films’ Captivity, a standard Hollywood shock-horror thriller in which, “Elisha Cuthbert plays a beautiful, world-famous, model who is suddenly abducted and thrown into a dungeon sort of room in the basement of a house,” posts Cassandra Loyd, going on, “She is supposedly ‘tortured’ and threatened with death, but the torture is not even close to anything frightening, and borders on comical, with her falling into a sandpit and only being allowed one dress to change into as some of the horrible, heartless things her kidnapper does to her.”
Oh Noooooooooooooo!
Anyhow, Hollywood’s public censor MPAA (Motion Picture Association of America) has its knickers in a twist, today issuing a “month-long suspension of the ratings process for Captivity” because of After Dark’s “prominent display in both Los Angeles and New York of advertising that the MPAA had explicitly disapproved as inappropriate for general public viewing”.
If the MPAA won’t allow it, it’s gotta be bad, eh? Check out the pic from slashfilm.com which posted way back in February, “Roland Joffé’s film is a shameless SAW rip-off.”
Now, “The production company and its distributors will also be required to clear not only all promotional materials but also the locations and venues of all advertising buys relating to the film, marking the first time that sanction has been imposed by the MPAA,” it says.
“After Dark Films presented their ads for approval, as all companies are required to do if they wish to receive an MPAA rating,” says Marilyn Gordon, svp of advertising, going on, “The sanctions in this case are severe because this was an unacceptable and flagrant violation of MPAA rules and procedures. However, their ads were summarily rejected for their graphic depiction of a woman’s torture and death.
“Yet After Dark proceeded to post them on billboards anyway, and these ads appeared in some of the most prominent public locations in Los Angeles and New York. It is now up to After Dark Films to restore good faith with the MPAA.”
The MPAA’s loud and public expression of outrage will guarantee max attendance for the movie, which might otherwise have died the death.
Also See:
slashfilm.com – Captivity Movie Poster Revealed, February 28, 2007
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March 30th, 2007 at 2:36 pm
…they will make sure that the (of course routinely popping up BT versions) will pop up;
a) in GOOD DVD(!) quality in the swarms even before the MPAA will rate this film for theatrical release. And by this way showing the MPAA that they and their ambitions to control the market and “punish” now this company by stalling the rating process are useless in this great new digital marked with costfree distribution to the Consumer.
b) that they have a micropayment system in place so that they can get money from filmfans that are willing to pay and they will make sure to let the people know that -if they pay 5 bucks directly to the production company- they can stick it to the MAFAA if they “pirate the rating system” while rewarding the production company!
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Alter_Fritz
March 30th, 2007 at 6:05 pm
I don’t get it. What’s so bad about that billboard?
April 1st, 2007 at 7:04 pm
Well, a lot of people in America are easily-offended pussies.
April 2nd, 2007 at 9:27 pm
I guess YOU are just a pussy!?? Troll.