Microsoft Zune to be DRM-free
p2pnet.net news:- Having created the most widely used DRM (Digital Restrictions Management) consumer control systems in the world, Bill and the Boyz now say they’re all set to sell DRMless music on their Zune.
“We’ve been saying for a while that we are aware that consumers want to have unprotected content,” CNET News has Zune marketing director Jason Reindorp, saying.
When will Microsoft set the music free? Reindorp doesn’t have a time frame, says the story.
But it’s a step in the right direction. Bill Gates is at long last acknowledging what people have been saying all along – We don’ wan your steenkin’ DRM! – the news coming hard on the heels of other news that EMI is dropping DRM from its music products in a move The Inquirer describes as the “the easiest PR trick in the book,” and that the EU is going after Apple.
But, Sorry, folks. Microsoft isn’t dropping DRM from Zune because it’s listening to you. It’s only bidnes.
“Reindorp said the move could help Microsoft’s effort, loosening the tight bonds between the iTunes store and the iPod,” says CNET.
It, “potentially makes the competition more on a device-to-device or service-to-service basis,” he said. “This does open things up a little bit. It will force the various services to really innovate.”
Not only but also, Microsoft is, “expanding its palette of hues for the Zune. A baby pink Zune shade is set to debut early next month, while a watermelon red version is slated for summer.”
Ooooooooo.
“People are responding so well to the colors,” Reindorp gushes, according to CNET. “We’re having a lot of fun playing and experimenting with them.”
Also See:
CNET News – Microsoft sees DRM-free music in Zune’s future, April 4, 2007
The Inquirer – Apple/EMI DRM deal is a big bad joke, April 2, 2006
going after Apple – Not our fault, Apple tells EU, March 31, 2007
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