Jesus — on Coke!
p2pnet.net news:- Director Claudio Malaponti’s Seven Kilometres from Jerusalem tells the story of an Italian ad executive who, suffering from a mid-life crisis, decides to take a trip to Jerusalem, says the CBC.
And, “While driving through the desert to the city, he picks up a hitchhiker: Jesus, who is wandering through the Middle East as a preacher,” says the story, going on that during the trip, the man offers Jesus a Coke, “which he proceeds to consume with relish”.
“My God, what a testimonial!” the ad exec character reportedly “blurts out”.
Well, he would, wouldn’t he ;P
But, “The Coca Cola Company has taken legal action against producers of a spirituality themed Italian film set in present day Israel” in which Jesus drinks Coke, says Variety.
Coca Cola, “complained to producers Graziano Prota and Angelo Sconda demanding that the scene be cut because it is likely to give Coca Cola a negative image and complaining that use of their brand was unauthorized,” says the story, quoting a Coca Cola Italia spokeswoman as saying, “We are not interested in this kind of product placement.”
Also See:
CBC – Coke shaken up over Italian film’s soda-drinking Jesus, April 4 2006
Variety – Coke halts Jesus pic, April 5, 2006
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