p2pnet - rss feed: Ads on the Wikipedia?
p2pnet.net news:- In a perfect world, quality and price would drive sales, making tricky, hard-sell advertising unnecessary. That’s not, however, the way it is. There’s so much stuff out there that manufacturers have to find a way to make their thingy look better than all the other thingies, and that usually means tricky, hard-sell advertising.
“Free online encyclopedia Wikipedia may launch trivia games and quiz programs to boost funds and could veer from its no advertising policy in the future to raise cash for charity,” founder Jimmy Wales says, according to Reuters. “When we’re turning down millions and millions of dollars in advertising revenue that could be used, to for example, put computers in schools in Africa…we have to very thoughtful and responsible about why we’re doing it,” the story has him saying.
Does that mean he’ll soon start running ads and use the money to help worthy causes?
Apparently not.
“Right now I don’t think it would be a good strategy for us, I think we will pursue other means of revenue,” Reuters quotes him as stating, “on the sidelines of a digital freedom conference in Cape Town”.
Wales is reportedly working on the Wikiasari search engine, running under the same user-based technology as the Wikipedia and Wales told The Times Online he’s planning a commercial version to be marketed through Wikia Inc, his for-profit company.
Reuters says he, “reiterated that his company Wikia Inc., which is not linked to Wikipedia, was working on a search engine to rival Google Inc. and Yahoo Inc., which it expects to finish towards the end of the year, and, ‘Hopefully it’s successful and would provide funding back to Wikipedia’.”
Also See:
Reuters - Wikipedia founder mulls revenue options, April 20, 2007
Wikiasari search engine - Wikipedia search on the way, December 26, 2006
The Times Online - Founder of Wikipedia plans search engine to rival Google, December 23, 2006
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