p2pnet - rss feed: Google, DoubleClick, FTC complaint
p2pnet.net news:- Privacy organisations led by the Electronic Privacy Information Center have filed the complaint with the US Federal Trade Commission arguing the proposed Google DoubleClick merger would violate agreed limits on how much data advertisers collect on consumers.
Seeking an injunction, “Google’s proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world,” say the groups.
DoubleClick, “serves up billions of graphical display ads every day from corporate marketers on thousands of sites across the Web,” says Reuters. “Google, the leader in an alternative form of online marketing that places ads alongside Web search results, would emerge as an even more powerful force in the online ad market if the DoubleClick deal closes as planned later in 2007.”
“How can a company profess to “do no evil” when they just purchased another company known as one of the ’scum of the earth’?” asks a p2pnet comment post under a story on the merger.
“I’ve been blocking and/or deleting DoubleClick cookies almost as long as there has been a WWW.”
DoubleClick denyies any plan by Google and itself, “to link the various pools of anonymous data their automated services collect on consumer Web surfing and Internet search behavior,” says Reuters.
Also See:
Reuters - Privacy groups challenge Google-DoubleClick deal, April 23, 2007
p2pnet - Google, DoubleClick, fears, April 18, 2007
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