p2pnet - rss feed: Free iTunes in Coca-Cola promo
p2pnet.net news:- Coca-Cola is offering two billion iTunes downloads as part of a European promotional blitz.
The first time Apple did a deal with a burp-water company, 16 teenagers ended up being paraded as criminals in front of millions of Americans.
The occasion was the 2004 Super Bowl and the scandalous campaign involved Pepsi and Warner Music, EMI, Vivendi Universal and Sony BMG’s RIAA (Recording Industry Association of America).
This time around, “with Coke covering the vast cost of the downloads, Apple is set to see its total sales through iTunes rocket beyond the stratosphere,” says CNET UK, adding what isn’t known is if the downloads will include the $1.30-a-pop DRM-free EMI downloads, or if they’ll come complete with the traditional Apple consumer control technology.
The last Pepsi iTunes free downloads promo was total farce.
As MacCentral pointed out at the time, it “fell well short of expectations giving away 5 million of a possible 100 million songs. Pepsi distributors were slow to get the specially-capped bottles onto store shelves in many locations around the country and weeks went by before many Pepsi drinkers saw the caps.”
And when they did eventually see them, they simply tilted the bottles and read the codes from under the caps.
Also See:
paraded as criminals - Pepsi-iTunes Super Bowl ad blasted, January 31, 2004
CNET UK - Coke to give away 2 billion free iTunes tracks, May 16, 2007
MacCentral - Apple, Pepsi partner for second iTunes promotion, January 18, 2005
If your Net access is blocked by goverment restrictions, try Psiphon from the Citizen Lab at thIs the endSurvey: How Did Copyright Infringement Become Equated with Robbery? (of the Net) nigh?zze University of Toronto’s Munk Centre for International Studies. Go here for the official download, here for the p2pnet download, and here for details. And if you’re Chinese and you’re looking for a way to access independent Internet news sources, try Freegate, the DIT program written to help Chinese citizens circumvent web site blocking outside of China. Download it here.
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
