Microsoft buys ad agency for $6 Bn
p2pnet.net news:- The battle to somehow con you into spending your hard earned cash on something you don’t want and don’t need is hotting up.
and Bill and the boys have agreed to pay $6 billion to buy Net ad agency aQuantive.
Mind you, they can easily afford it.
“The eye-popping premium of 85 percent Microsoft is paying for aQuantive reflects a heated race for the few remaining online advertising businesses, as media and technology companies jockey for position in the Internet advertising market,” says Associated Press.
“The deal caps a month of furious activity in the sector which began in mid-April with Google Inc.’s $3.1 billion purchase of DoubleClick Inc., a company that provides technology used by Web site publishers to deliver advertisements to viewers.”
The deal is Microsoft’s largest acquisition ever and the biggest by far in the, “recent run on Internet advertising technology companies,” says MarketWatch.
aQuantive primary brands include the Atlas set of software tools for advertisers and publishers; its Drivepm services that match advertiser campaigns with publisher inventory; and its Avenue A/Razorfish ad agency that offer digital marketing consultation, media planning and buying and other services, says the story.
Also See:
Associated Press – Microsoft pays $6B for online ad company, May 19, 2007
MarketWatch – Microsoft snaps up aQuantive for $6 billion, May 18, 2007
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
May 21st, 2007 at 8:13 pm
Lessee here:
1. Vista is a complete flop (despite the bloated sales-figured Ballmer lies about).
2. Ballmer’s making cryptic, talking-out-his-ass type statements about how Microsoft has evidence of patent infringement by Linux, but never actually ponies up. (Nobody else actually gives a shit anymore.)
3. The FLOSS (Free-Libre-Opensource) scene is exploding outward at a staggering rate (in the REAL world of private citizens and business, at least.)
4. Micro$uck has become the favored target for lawsuits (admittedly just “peck peck pecking” at the edges, but pirana can strip a horse in ten minutes.)
5. Dell (a “major name” in home computers) has broken ranks on TWO counts — reverting to XP, and offering stock systems preloaded with Ubuntu Linux (in response to “significant” customer demand, mind you.)
6. EVERYBODY — even those who like their “products” — hates Micro$hit. The (deserved) penalty for use of WinDoze bugware shit is viruses, trojans, spyware, horrible instability and their newest “feature” — your computer reduced to a ‘telescreen’ from Orwell’s 1984 (they ‘allow’ you to do stuff, rather than the other way around.)
And now, they aquire an ad agency. And?
The desperate, pathetic farce known as MicroSoft — nothing but an empty shell. Yeah, they’re still rich. But the point is, they’re TOTALLY IRRELEVANT. Why does anybody actually think their antics are even interesting anymore?
May 22nd, 2007 at 2:38 pm
come on now. to claim microsoft is irrelevant is a bit far fetched. granted they may be shooting themselves in the foot, but far from irrelevant.