TV Rulz!
p2pnet.net news:- Although streaming and downloading video files is big with US adults, their love of TV is undiminished, says a new report.
Some 11% of streamed and download videos are seen on a PC, but, “the overwhelming majority of their video content (75%) is consumed on a television set,” says Motion, Ipsos Insight’s biannual study of digital video behaviors.
And even among 12-24 year olds, “the heaviest video streamers or downloaders,” more than 60% of the video content is currently watched on TV, says the report.
More than one in four (27%) American households now owns a home theater system with multiple surround sound speakers, while 20% own a large screen plasma or LCD television, says Ipsos, going on:
“In addition, nearly one in five households owns a TiVO or other DVR device (19%), and though the impact of the DVR on overall viewing behaviors continues to be debated, it remains obvious that Americans still love watching television “consuming” nearly 16 hours per week on average.
Three in four (74%) of US households has a DVD player, and the average video library in households now includes almost 50 DVDs, says the study.
On top of that, most American households (71%) subscribe to some form of premium video subscription service, whether it’s standard cable television service, digital cable service, or digital broadcast satellite service, and close to one in five (17%) have rented DVDs through a mail service.
“Digital offerings have not yet dissuaded videophiles from watching TV shows, DVDs and movies on their TVs,” says Ipsos, continuing:
“For instance, only 11% of streamers and downloaders claim that their ability to access digital video has made them less likely to watch television using a traditional TV. While digital video behaviors are growing exponentially within the U.S., the vast majority of these streams and downloads are for short-running content, such as music videos, amateur video clips, movie trailers, and brief news, sports and commentary clips.
“The major networks have responded to the digital options by allowing online users to stream their shows for free after they air (with some advertising), but only 26% of streamers (or 11% of the overall U.S. population) have ever viewed full length TV shows digitally. Furthermore, only 29% of downloaders (or 8% of the overall U.S. population) have downloaded a full length TV show.”
Some 43% of adults who’ve streamed or downloaded video are interested in burning the results onto a DVD so they can watch this content offline, and nearly as many (38%) are interested in watching any video content they’ve downloaded on their “regular TV/entertainment system,” adds the report.
Also See:
Ipsos Insight – Americans’ Affection For The TV Remains Undeterred By Advancing Online Video Options, May 25, 2007
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
November 10th, 2007 at 8:48 am
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