Google snaps up FeedBurner
p2pnet.net news:- Google is on a buying spree, its latest acquisition being Feedburner.
This latest purchase will significantly boost Google’s capacity to distribute media and advertising to blogs and social network site users, says Reuters.
“Terms of the deal were not disclosed, a Google spokesman said, although various blog reports in recent weeks had put the price of a potential deal at about $100 million,” story, going on:
“On Thursday, Panoramio, a site founded by two Spaniards that allows digital photographers to plot the geographic location of their pictures on Google Maps or Google Earth, was acquired by Google, also for undisclosed terms.
“We’re constantly looking for ways to identify and offer new tools for content creators and Website publishers,” adnits Susan Wojcicki, Google’s vice present of product management in the story, adding the, “purchase helps it provide new tools for its hundreds of thousands of advertising customers”.
With Google’s buy of DoubleClick already under heavy fire from users and privacy advocates, “Feedburner also offers analytics to help Web publishers understand who reads their sites, as well as embedded advertising allowing Web site publishers to get paid by advertisers based on the audiences they attract via RSS feeds,” says Reuters.
Also See:
CBS – Google acquires Web media distributor Feedburner, June 1, 2007
DoubleClick – ‘Big Brother’ Google, May 26, 2007
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