HP and Warner
p2pnet.net News:- Computer people are star-struck and Hollywood loves computer people, whatever either of them may say.
And one of the computer people most bedazzled by Hollywood is Hewlett-Packard boss Carly Fiorina.
It’s therefore no surprise that HP has teamed up with Warner Bros Studios “to develop techniques for digitizing and restoring classic motion pictures and television shows,” says InformationWeek here.
The deal is an “obvious benefit to the studio, because technology provides a better and cheaper method for restoring and keeping film classics,” it says.
And Oh – by the way …
… “There’s also the advantage of being able to copy digitized entertainment on DVD to sell or rent to consumers.”
The story explains that HP & W will develop and deploy new techniques for restoring film and video and jointly promote the technology – AND that they’ll working together in a pilot project to create a digital post-production studio.
However, says InformationWeek, “[...] a lot of work still needs to be done before digital technology unseats 35-millimeter filmmaking. The biggest hurdle today is the absence of common standards for file formats, compression technology, encryption, color-coding, and screen resolution. The two bodies most active in producing those standards are the Society of Motion Picture and Television Engineers and the Digital Cinema Initiative.”
Digital rights management is another big stumbling block, adds the report.
“Standards are still under development for protecting studios against illegal copying and distribution of digital films.”
