Yahoo shake-up continues
p2pnet.net news:- Yahoo continues to re-trench as the online advertising war to get more of your money heats up even further.
Co-founder Jerry Yang has already replaced Terry Semel as ceo, the company said yesterday Wenda Millard, chief sales officer, had resigned, effective immediately, and it’s also merging its merge its search and display advertising departments in the US.
Yahoo wants to streamline the way it sells advertising to customers, “who increasingly want to buy ads across a variety of formats, including being linked to search terms, popping up as a graphical display and being shown as video,” says Associated Press
Millard “immediately announced” she’s taking the newly created job of president of media for Martha Stewart Living Omnimedia publishing, where she’ll overseen Net and broadcasting activities, says AP.
David Karnstedt, senior vp of Yahoo’s search sales business, “was tapped to lead the newly combined sales teams as head of North American sales, the story says, adding:
“Yahoo has been looking for ways to gain ground on Google in the online advertising market, where Yahoo ranks a distant second despite once being the larger of the two companies. One major hope for Yahoo is the upgraded advertising system it introduced in February. However, the payoff from that system isn’t expected to start materializing until later this year.”
Also See:
already replaced - Semel out, Yang in, June 19, 2007
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