p2pnet - rss feed: EA Burnout Dominator ad criticised
p2pnet.net news:- An Electronic Arts poster for its Burnout Dominator game showing a wrecked sports car under the headline ‘Inner peace through outer violence’ has been criticised by Britain’s Advertising Standards Authority (ASA).
Shown on the London Underground, the ads, “attracted a barrage of complaints objecting that the depiction of violence was offensive and likely to encourage dangerous driving and anti-social behaviour,” says Personal Computer World.
“Electronic Arts said in its defence that the intention of the campaign was to reflect the consumer experience within the game environment, addressing in particular the idea that playing the game might help relieve the stress and tension of the real world,” says the story.
“The company believed that it was obvious that the ad was for a video game and, as such, would not be seen to support real-life violence.”
Also See:
Personal Computer World - EA rapped for violent Burnout Dominator ad, June 27, 2007
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Tired of being treated like a criminal? They depend on you, not the other way around. Don’t buy their ‘product’. Do bug your local politicians. Use emails, snail-mail, phone calls, faxes, IM, stop them in the street, blog. And if you’re into organizing, organize petitions, organize demonstrations and then turn up on your local political rep’s doorstep, making sure you’ve contacted your local tv/radio station/newspaper in advance. Don’t just complain. Do something!
