Nielsen drops page view rankings
p2pnet news | product news:- A Nielsen/NetRatings decision to change the way it measures sites will have interesting repercussions for publishers who derive income from advertisements.
It’ll scrap rankings based on page views and instead track the length of time visitors spend on given sites, says the Wall Street Journal.
The idea is to “give advertisers, investors and analysts a broader picture of what sites are most popular,” says the story
At the moment, sites and advertisers often use page views but, “Yahoo Inc. and others are increasingly using a software trick called Ajax to improve the user experience,” it says. This allows sites to update data automatically and continually, without users needing to pull up new pages and, “Page views decline as a result”.
Nielsen will still offer page view stats, “but won’t formally rank them,” says the WSJ.
Also See:
Wall Street Journal – Web Rankings to Focus on Time Spent at Sites, July 10, 2007
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