p2pnet news | games:- Get ‘em while they’re young.

It doesn’t matter who’s selling what, or where. It’s the standard corporate maxim and it’s relentlessly applied across the board.

Now, “Nickelodeon, MTV’s kid-targeted media outlet, plans to get into the casual gaming market with a $100 million investment,” says e-Commerce Times.

With, “with more than 86 per cent of kids 8 to 14 gaming online, we see great momentum for online casual gaming,” GamesIndustry.biz has Nickelodeon Kids and Family Group president Cyma Zarghami stating.

“This investment will not only benefit our audiences, but also our marketing and distribution partners.”

Any small benefit to kids will, of course, be entirely coincidental. The only people who’ll score will be those at the corporate end of the equation.

Nor are toddlers safe.

“Nickelodeon’s upcoming casual gaming projects include myNOGGIN, a subscription service of educational games for preschoolers, and the Nick Gaming Club, an online multiplayer gaming community,” says the story.

It’s outlined “an ambitious plan to blanket most of the market,” says e-Commerce Times.

It’ll be launching several “initiatives” over the next two years and among them will be AddictingGames and AddictingWorlds.

Really. That’s what they’re calling them.

Couldn’t be plainer.

“AddictingGames’ offerings will be expanded to include casual MMOGs (massively multiplayer online games) with the introduction of AddictingWorlds, a way to introduce a variety of virtual worlds to the AddictingGames’ audience,” story states.

The first offering on the AddictingGames site is Perry the Perv II whose “Peeking Habits Won’t Quit!”
Perry the Perve, “is taking up a job as a window cleaner,” says the blurb, going on:

Of course, Perry enjoys the perks of his new job staring at lovely ladies, while they change. Help Perry fulfil his perve desires without getting caught.

“A habitual window peeper was sentenced to six years in prison for watching teenage girls shower at a health club and peeking in a window to see a woman dressing,” said a story in the Milwaukee Journal Sentinel.

Slashdot it!

Also See:
e-Commerce Times – Nickelodeon to Build $100M Online Arcade, July 19, 2007
GamesIndustry.biz – Nickelodeon to invest $100 million in casual gaming, July 19, 2007
Milwaukee Journal Sentinel – Repeat peeping Tom gets 6-year sentence, January 8, 2000

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This entry was posted on Friday, July 20th, 2007 at 11:36 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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