UK kids’ TV under threat
p2pnet news | Advertising:- When Britain banned advertising for junk foods saturated with fat, sugar and salt, advertising money from children’s programmes fell by £30 million, a third of the total.
“ITV responded by scrapping new commissions and long-running hits,” says Times Online. And, “Drama repeats have replaced children’s programmes on ITV1 at teatime as the channel competes for ratings with Channel 4.”
Floella Benjamin, the former Play School presenter who led a campaign to create a UK childrens minister, “said it was shameful that so little home-grown television was now made as channels increasingly relied on cheap imports,” the story says going on:
“She told the Social Market Foundation in London that more government funding and legislation was urgently needed. Incentives were vital to help not-for-profit organisations to produce high-quality public service shows for children.”
Children need quality programmes to help them develop into “decent, human beings of the future, to grow up with morality and integrity”, she says, quoted by The Telegraph.
“Children’s television has to be funded properly to keep good people who understand what it’s like to see the world though the eyes of a child, to give their audience opportunities to explore, imagine and indulge in a world that will last for a lifetime.”
Also See:
Times Online – Children getting a raw deal as TV loses junk food adverts, July 26, 2007
The Telegraph – Floella raises banner to save children’s TV, July 26, 2007
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