HP: on its way to the stars
p2pnet.net News:- We?ve suggested, once or twice, that Hewlett-Packard?s interest in Hollywood may have been, well, down to ceo Carly Fiorina’s infatuation with same.
However, it goes back a lot further than that, apparently.
“Hewlett-Packard scored one of its first major deals shortly after it was formed in 1938,” says an SFGate story here.
“It sold eight audio oscillators for $71.50 each to Walt Disney for the making of the movie ‘Fantasia’.”
Interesting.
Anway, as we mentioned recently, HP has teamed up with Warner Bros Studios “to develop techniques for digitizing and restoring classic motion pictures and television shows,” says InformationWeek here.
It’s getting into “flat-panel TVs and media hubs that store and manage digital entertainment files,” says SFGate, not to mention that it’s, “unveiled a surprising agreement with Apple to sell HP-branded iPods”.
But back to Fiorina, she literally went on stage at the CES (consumer electronics conference) with Jimmy Iovine, the chairman of Universal’s Interscope music label, and in March, “attended the Academy Awards ceremony as the guest of DreamWorks executive Jeffrey Katzenberg,” the report states, continuing:.
“[analyst Crawford] del Prete of International Data Corp said Fiorina’s high profile in Hollywood circles should help broaden HP’s image from a purely engineering company to a consumer brand.
“That could make it easier for the company to sell products and services to the big companies that make movies and the consumers who watch them.”
Fiorina is also joining the Presidential Commission on the Implementation of United States Space Exploration Policy.
Does that mean …. ?
April 27th, 2004 at 2:05 am
hopefully it means they’ll put her on a rocket to the moon for a one-way trip.
and besides, anyone well versed in HPs love affair with DRM flatly states they will never buy pc’s from them again, me included, so they have to diversify or die – moreso.
April 28th, 2004 at 1:15 am
She’s in orbit, the silly ditz