Net 5th ‘most complained about’
p2pnet.net News:- The Internet now ranks fifth as the most complained about medium in the UK, ahead of regional press, says Britain’s Advertising Standards Authority (ASA) annual report for 2003.
“Nearly 30 times as many complaints were received about commercial e-mails than in 2002,” it says.
“This increase is likely to have been influenced by publicity relating to ASA action on spam following the launch of the new CAP (Codes of Advertising and Sales Promotion) Code.
Did pop-ups and banner ads catch a lot of flak?
No, says the report.
“Just 1% of Internet banner and pop-up ads fall foul of the CAP Code according to ASA compliance research. Out of 600 banners and pop-ups assessed for the survey, only one broke the Code. The research suggests that the simple messages and basic information contained in many pop-ups and banners helps avoid the pitfalls of more detailed claims that appear in other media.”
