YouTube strikes UK music deal
p2pnet news | Music:- “The long-tail is not worth calculating,” says Andrew Shaw, managing director for broadcast and online for Britain’s MCPS-PRS Alliance.
His statement came in a Financial Times story heralding the news the alliance, which collects royalties for some 50,000 composers, songwriters and publishers, has struck a deal with Google’s YouTube to, “legitimise the use of recorded music” in return for an undisclosed flat fee.
“The agreement marks another milestone in YouTube’s attempts to win over owners of media content, who have expressed alarm at the amount of material available on the site that is either pirated or that generates no revenue for the companies that created it,” says the FT, going on:
YouTube is to pay a blanket fee to the MCPS-PRS Alliance, exactly as many radio and television broadcasters do, for music to be used in its partners` professional sites and in amateurs’ videos. The alliance will decide about how to distribute the revenues to its members based on an estimate of what music has been played on the site.
The organisation work with YouTube on technology to, “improve the monitoring of which pieces of music are played,” says the FT, quoting Shaw and adding:
“While it was impossible to monitor the millions of videos available on the site, they would concentrate on the top 5 or 10 per cent that attract the highest audience, he said.”
Also See:
Financial Times – YouTube seals UK music royalty deal, August 29, 2007
http://www.digg.com/music/YouTube_strikes_UK_music_deal
