Fracture, starring Hopkins and Apple
p2pnet news | Advertising:- Advertising is getting really insane. It’s bad enough with Google, but Apple has just ruined a movie I was watching – Fracture, to be precise.
It’s a middle-of-the-road court/murder drama starring Anthony Hopkins (good as the bad guy) and Ryan Gosling (IMHO, totally miscast) as the young attorney who has to deal with him.
Anyway. Lots of laptops. Which would have been OK had it not be for the obtrusive manner in which they’re shown.
Using movies (and video games) to promote product is nothing new and usually, the items are presented in a reasonably subtle manner so they don’t detract from what’s happening on-screen.
But in an example of Apple’s intrusive appearances in Fracture, a judge is telling Hopkins, who’s decided to represent himself, he can’t expect any mercy and front and centre on the judge’s bench is an Apple Mac, turned toward the audience so the glaring Apple symbol can’t possibly be missed.
In Fractured, we’re not talking about brief in-and-out shots. Rather, the exposures are prolonged with the glowing Apple symbol carefully positioned so it just sits there staring at you, so to speak.
Am I being over-critical? I don’t think so.
Going to the movies is supposed to be enjoyable experience and the brazen manner in which Apple is allowed to promote its product in Fracture for me goes well beyond the bounds of what’s acceptable.
Jon Newton – p2pnet
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September 4th, 2007 at 10:37 am
Hi Jon
I was just looking at your new ad invite on the right. You say you reach 240,000 uniques, but Quantcast says ‘p2pnet.net (rank 38,295) – reaches over 93,726 monthly uniques, of which 46,400 (50%) are in the U.S.”
I’m not being critical but there is a big difference between what you say and what Quantcast says. Can you enlighten me?
September 4th, 2007 at 11:04 am
AWStats data are based on server logs. I don’t know how Quantcast gets its numbers, but I just phoned them and I’ll post their reply as soon as I get it.
Cheers!