Yahoo buys BlueLithium
p2pnet news | Advertising:- Yahoo is doing a Google, spending $300 million on the BlueLithium an ad network in the hope of grabbing more advertising dollars.
Google and DoubleClick are, you’ll recall, now one in a merger which’ll, “prevent or substantially lessen competition in the online targeted advertising market by combining Google’s keyword search dominance with DoubleClick’s leadership in display advertisement serving and behavioural targeting advertisement products,” said the CIPPI (Canadian Internet Policy & Public Interest Clinic) last month.”
But, not if we can help it, reckons Yahoo.
“The deal will bring to Yahoo! a performance display ad network that uses behavioral-targeting technology to match ads to users on about 1,000 Web sites. According to comScore MediaMetrix, BlueLithium is the No. 6 ad network in the U.S., reaching 120 million users in July,” says Adweek, adding:
“The move comes as Yahoo! is in the midst of a changing of the guard after co-founder Jerry Yang replaced Terry Semel as CEO in June. Greg Coleman, the company’s head of global ad sales, is also leaving the company. Yang is in the middle of a 100-day review of Yahoo!’s operations.”
Also See:
prevent or substantially lessen – Review Google, DoubleClick deal: CIPPIC, August 3, 2007
Adweek – Yahoo! to Buy BlueLithium, September 4, 2007
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