p2pnet news | Advertising:- Yahoo is doing a Google, spending $300 million on the BlueLithium an ad network in the hope of grabbing more advertising dollars.

Google and DoubleClick are, you’ll recall, now one in a merger which’ll, “prevent or substantially lessen competition in the online targeted advertising market by combining Google`s keyword search dominance with DoubleClick`s leadership in display advertisement serving and behavioural targeting advertisement products,” said the CIPPI (Canadian Internet Policy & Public Interest Clinic) last month.”

But, not if we can help it, reckons Yahoo.

“The deal will bring to Yahoo! a performance display ad network that uses behavioral-targeting technology to match ads to users on about 1,000 Web sites. According to comScore MediaMetrix, BlueLithium is the No. 6 ad network in the U.S., reaching 120 million users in July,” says Adweek, adding:

“The move comes as Yahoo! is in the midst of a changing of the guard after co-founder Jerry Yang replaced Terry Semel as CEO in June. Greg Coleman, the company’s head of global ad sales, is also leaving the company. Yang is in the middle of a 100-day review of Yahoo!’s operations.”

.Slashdot it!

Also See:
prevent or substantially lessen – Review Google, DoubleClick deal: CIPPIC, August 3, 2007
Adweek – Yahoo! to Buy BlueLithium, September 4, 2007

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This entry was posted on Wednesday, September 5th, 2007 at 12:12 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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