Google ‘deceptive ads’ case falters
p2pnet news | Product News:- In a world’s-first lawsuit, the Australian Consumer and Competition Commission (ACCC) claims Google doesn’t do enough to differentiate search results ranked by relevance from sponsored links which appear at the top of the results page.
“The ACCC has brought a two-pronged case against Trading Post and Google – including subsidiaries Google Australia and Google Ireland – for potentially misleading consumers,” says the Herald Sun.
But, a judge says the ACCC’s court documents were almost “incomprehensible”, “opaque” and “somewhat repetitious.” according to Australian IT.
So it’s been told to, “write out summaries of its key allegations against various Google companies to clarify its case,” says the story, going on:
“In a further blow yesterday, the judge hearing the case, James Allsop, said correspondence between the parties made it ‘tolerably clear’ the ACCC did not have a misleading and deceptive case against subsidiaries Google Ireland and Google Australia as their pleadings currently stood.”
Google Australia spokesman Rob Shilkin said the company had said from the outset that the case was wrongly based, says the story, adding the case will return to court next month.
Also See:
Herald Sun – Google sells rankings: claim, September 10, 2007
Australian IT – Watchdog bitten in Google case, September 11, 2007
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