p2pnet news | Music:- Canada’s Nettwerk Music and Vancouver Sun tore a page from a marketing book originally written by Prince and Britain’s Mail on Sunday.

In June Prince, who’s proved he’s as clever in the business arena as he is as musician, organised a deal through which the newspaper gave away free copies of his Planet Earth CD.

Total madness, said critics. But Prince was laughing all the way to the bank.

“As of 4 p.m. Sunday, 10,712 people had downloaded the free Seriously Westcoast Life Vol. 1 compilation created by the Vancouver Sun and Nettwerk Music group,” the two, both based in British Columbia, said.

It was the “first time that a specifically compiled collection, not available anywhere else, has been given away by a major media outlet digitally”.

But don’t get too excited.

It was a limited time offer —- and it ended on Sunday.

Slashdot it!

Also See:
gave away free copies – Prince`s Planet Earth CD: FREE!, June 29, 2007
Vancouver Sun – Watchdog bitten in Google case, September 11, 2007

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This entry was posted on Tuesday, September 11th, 2007 at 9:24 am and is filed under Music. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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