p2pnet news | Advertising:- A web widget is a, “portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation,” says the Wikipedia, going on:

“They are derived from the idea of reusable code that has existed for years. Nowadays other terms are used to describe a web widget including: gadget, badge, module, capsule, snippet, mini and flake. Web widgets often but not always use Adobe Flash or JavaScript programming languages.”

But they’re about to become a lot more than that, if Googlers-in-chief Larry Page, Sergey Brin and Eric Schmidt (right) have anything to say about it.

“Google Inc. will try to cash in on the Internet’s latest craze by distributing ads within ‘widgets’ — the interactive capsules designed to bring more pizzaz to Web pages,” says Associated Press, continuing:

“The move, scheduled to be announced Wednesday, represents Google’s first attempt to make money off a trend that the online search leader has helped popularize.”

Google users, “can now select from more than 14,000 widgets – or, as Google uniquely calls them, ‘gadgets’ – that can be planted on a personalized version of the search engine’s Web site.”

However, “Other influential high-tech companies like Yahoo Inc., Apple Inc., Microsoft Corp. and Facebook Inc. also have helped turn the Internet into a widget factory,” says the story, adding:

“And Google isn’t the first to try to commercialize widgets.

“Online photo-sharing startup Slide Inc. in San Francisco last month launched an attempt to include advertising in its widgets, which have become the most widely viewed on the Internet, according to Media Metrix. Slide is relying on users to choose ads and feature them in their widgets.”

.Slashdot it!

Also See:
Associated Press – Google Cashing in on Widget Craze, September 19, 2007

---

Use free p2pnet newsfeeds for your site. It’s really easy!
Subscribe to p2pnet.net | | rss feed: http://p2pnet.net/p2p.rss | | Mobile – http://p2pnet.net/index-wml.php

---

Net access blocked by government restrictions? Use Psiphon from the Citizen Lab at the University of Toronto. Go here for details. Download here.

This entry was posted on Wednesday, September 19th, 2007 at 6:49 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

HOME

Viewed 4543 times